A lot of people start their online adventures with dreams of making a ton of money, buying a big house, possibly a yacht, and working in their pajamas until four in the afternoon.
Unfortunately, that’s not the reality for most of us. It takes hard work, discipline, time and motivation to begin to see even a little bit of income. Sure, you can work in your pajamas, but don’t quit your day job yet. What you need to work towards is creating passive income if you want to reach those dreams of financial freedom.
The great thing is, it can be done! There are many ways to create passive income online, but I’m going to share one method with you in this article that is relatively easy, and almost anyone can do it.
Creating Passive Income With Short Reports
Even if you’re new to the internet marketing thing, I’m sure you’ve ran across a short report or two since you began. Shorts reports are typically 5-10 page PDFs that can be downloaded to your computer.
A lot of marketers use short reports to entice people to sign up for their newsletter. When you sign up with your name and email, you’re given a link to download the free report.
Other marketers give their short reports away without having to opt in to anything in the hopes that it will go viral – meaning the report will get passed around all over the internet. This brings a lot of traffic back to the author’s website and helps build their brand.
What I’m talking about today is not about giving those reports away.
I’m talking about selling those reports.
Before you think I’m a lunatic, hear me out.
I’ve purchased many a short report online, and I know a lot of others do too. It’s not the length of the report that people are concerned about. It’s the quality. Many marketers fill their reports with fluff and hype to make them look really long. They equate long with value. That’s just not the reality though.
Some of the best reports I’ve read were only 10 pages long. People just don’t have the time to read more than that. They have a problem. They need a solution. They need it now. And you can give it to them.
You can create an outline for a report in just a few minutes. You can write that report in just a few days or less if you’re really focused. You can edit that report in one day. So in less than one week, you can have a report packaged in a PDF and ready to sell.
But how do you sell it?
You promote it with a free email mini-course!
What the heck is an email mini-course?
An email mini-course – or an ecourse – is just a few short emails delivered in sequence through an autoresponder. You can write a really great article that is related to your short report, break it up into a few parts, then load it into your autoresponder as Lesson 1, Lesson 2, etc.
When someone signs up for your ecourse, they have each lesson delivered to their inbox starting with Lesson 1. In those lessons, you get your subscriber pumped about your short report, then offer it to them at the end of the lessons.
Not everybody will buy it, but if you do a good job of “pre-selling” it, you can get a good percentage of them to. If your ecourse provides really great content that they find useful, they’ll be willing to pay to get even more information from you.
These are the basics of this particular method. And if you continue to use this method multiple times, it can be a great way to create passive income and keep building it over time.